He made eating a consistent experience from coast to coast, and country to country. Learn how one man’s system revolutionized the restaurant business.
What they do:
In 1954 Ray Kroc was a multi-mixer salesman. One day he was surprised to see an order from a small restaurant for a machine that could mix eight milk shakes at a time. He paid it a visit, and what he saw blew his mind. The two McDonald brothers had a booming restaurant business with a drive through window, a few menu items, low prices, fast service, and no distractions like jukeboxes and pinball machines. Hamburgers, milkshakes, and fries were the hot-ticket items.
About the business:
Kroc offered to take the idea nationally, and became a franchise agent. Soon he bought the restaurant concept from the McDonald Brothers, and the rest is fast good history. Within eight years, there were 500 McDonalds restaurants and over 100 million hamburgers sold.