What they do:
Fast Food.
Inspiration:
In 1954 Ray Kroc was a multi-mixer salesman. One day he was surprised to see an order from a small restaurant for a machine that could mix eight milk shakes at a time. He paid it a visit, and what he saw blew his mind. The two McDonald brothers had a booming restaurant business with a drive through window, a few menu items, low prices, fast service, and no distractions like jukeboxes and pinball machines. Hamburgers, milkshakes, and fries were the hot-ticket items.
About the business:
Kroc offered to take the idea nationally, and became a franchise agent. Soon he bought the restaurant concept from the McDonald Brothers, and the rest is fast good history. Within eight years, there were 500 McDonalds restaurants and over 100 million hamburgers sold.
Here’s an entrepreneur who wouldn’t take no for an answer. It’s the story of Berlin, New York style cheesecake, and a woman who wouldn’t let naysayers sway her confidence.
Join us for the World Premiere of this new 90-second Why Didn’t I Think of That?® feature, Café Barcomi.
While flavors like vanilla, cookie-dough, and rocky road may never go out of style, there’s no end to the possibilities when it comes to tickling taste buds. But… Riesling Poached Pear? Queen City Cayenne?
Location, location, location! What could be better than a business with the flexibility to always be at “the right place at the right time?”
One of the great things about running a successful business is that, as your success and wealth grow, so does your influence and power. Of course, that’s not always good news for other, competing start-ups.
Just look at the chilling tale of Häagen-Dazs vs. Ben & Jerry’s. This story is an oldie, but a goodie.