His client didn’t want a big idea – he wanted a MONSTER idea. Learn how an advertising executive invented a brand new way to look for a job … using the internet.
What they do:
Largest job search engine in the world
Jeff Taylor owned a Massachusetts ad agency that specialized in human resource communications for hiring and retaining talent. One day a client told him I don’t want a big idea – I want a monster idea. Taylor called in a local IT firm and they set about creating an online bulletin board to promote local job openings.
About the business:
Monster.com is the largest job search engines in the world, with more than a million visitors at any given time, and more than 150 million resumes in its database.