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Red Paw


A National Geographic article inspired the “winningest” dog food in America.

Eric Morris grew up in Iowa. One day he opened a National Geographic magazine and saw a photo of an arctic dog sled race – the kind boys grew up reading about in Jack London books like The Call of the Wild.

Well that article was the “call of the wild” for Morris, because right there, on the flat plains of central Iowa, he built his own sled and started training German Shepherd racing dogs.

He soon discovered that no commercially available dog food had the right nutritional balance to maintain the stamina and stress of mushing (a journey across snow with a dog sled). And no wonder, sled dogs burn 10,000 calories a day while racing!

Since his “day job” was being a biochemist at the University of Iowa, he used his skills to create a special blend of fats and protein — a formulation of vitamins, minerals, and antioxidants. One that could maximize a dog’s metabolic efficiency to improve health and fitness — and reduce stress.

When other mushers saw how focused his dogs were, they began buying the food from Morris – and Redpaw dog food was born. Founded in 1998, Redpaw is credited with demonstrating that a dry dog food diet could sustain a sled dog’s highest level of physical activity. And just in case you’re thinking it’s an all meat formula – you’re wrong. Remember, Morris is from Iowa. The number two ingredient of Redpaw’s best seller, PowerEdge 32K, is corn.

Today, the eight-person Franklin, Wisconsin business sells its products online and in 300 independent pet shops across North America. “We promote lean muscle mass,” says Morris. “If you put your dog on our food, he’s going to buff up.”

He should know. Redpaw PowerEdge is the winningest brand of dog food in the world. With more top-ten race finishes than all other dog food brands combined. Lance Mackey, who’s won the 1,100 mile Iditarod Trail Sled Race across Alaska four times – not only feeds his dogs Redpaw, he endorses the brand. His dogs are the only team in history to win Alaska’s two biggest races in the same year, two years running – The Yukon Quest and The Iditarod. (The Iditarod is the famous supply trail used during the Alaskan gold rush of the 1890s.)

In fact, Redpaw customers have won more championships than any other dog food brand in history.

The food is so effective, Morris recommends that dogs eat 20% less than they consume with other brands. Now that’s high-performance dog food! (For an independent analysis of what’s in Redpaw PowerEdge check out this review by Dog Food Advisor.)

Eric Morris exemplifies a Why Didn’t I Think of That? Axiom: Pursue your passion.

His love of animals and his skills as a biochemist led him to create a high-protein food that makes dogs, strong, lean, athletic competitors: Redpaw.

Now Why Didn’t I Think of That?

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