Sambazon : Why Didn't I Think of That? ®

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For sometime now, we’ve had a special project in the works. We wanted to give our listeners and readers a chance to hear a new Why Didn’t I Think of That?® feature every day, even if they’re away from the radio. And that’s exactly what we’ve done. Today marks the beginning phases of a plan [...]


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Hall of Fame Spotlight: Spray Paint

Nobody thought about putting paint in an aerosol can until Ed Seymour. In 1949, Seymour was looking for a novel way to demonstrate a new aluminum paint. His wife suggested putting it in an aerosol can, like ones recently introduced for insecticides. To his surprise, the sprayer — not the paint — became the star of his demonstration.


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Hall of Fame Spotlight: Dole Pineapple

While in Hawaii in the 1800′s, James Dole discovered a fruit most people had never seen or heard of before: The pineapple. He began importing the fruit to the mainland and introduced the country to this exotic, sweet treat. The pineapple became a national favorite, and the Dole Food Company became the largest supplier of fruits and vegetables in the world.


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TOMS Shoes

He started his first business in college. He sold his second business to Clear Channel. He came within four minutes of winning CBS’s the Amazing Race. He’s led an interesting life, but what Blake Mycoskie is best known for is starting TOMS Shoes, the company that has donated well over a million shoes to needy men, women, and children.


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Hall of Fame Spotlight: Gatorade

Today it’s as synonymous with sports as cheerleaders or sweatbands. But not too long ago, Gatorade was just a nameless concoction, cooked up to revitalize the University of Florida’s football team: the Gators. The Gators were losing. A lot. One reason for that was the hot Florida weather dehydrating the players. The “Gator-Aid” not only saved the team, but it has been hydrating and refreshing some of the world’s greatest athletes ever since.

Today’s Hall of Fame Spotlight: The Story of Gatorade.

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What they do:
First U.S. supplier of the Aca'i berry.

Inspiration:
On a trip to Brazil, Ed Nichols and Ryan Black were introduced to the Aca'i berry. They loved its unique flavor and nutritional properties.

About the business:
They started Sambazon and became the first U.S. supplier of Aca'i berries. Sambazon products, all created from the Aca'i berry, can be found everywhere from Pick & Save to Whole Foods.

Axioms:


Related Blog Stories:

TOMS Shoes - March 23, 2012

He started his first business in college. He sold his second business to Clear Channel. He came within four minutes of winning CBS’s the Amazing Race. He’s led an interesting life, but what Blake Mycoskie is best known for is starting TOMS Shoes, the company that has donated well over a million shoes to needy men, women, and children.

Crowd-Sourcing Innovation - February 17, 2012

Jake Zien was a 17 year old with a quirky idea for a flexible power strip. Ben Kaufman was a 19 year with a start-up and a vision of harnessing ideas just like Jake’s.

Now, thanks to Kaufman’s invention crowdsourcing site Quirky, Zien and other inventors like him are seeing their products go from sketchpad to store shelf faster than they can say “perpetual royalties.”

Confidence and Cheesecake: The Story of Café Barcomi - July 11, 2011

Here’s an entrepreneur who wouldn’t take no for an answer. It’s the story of Berlin, New York style cheesecake, and a woman who wouldn’t let naysayers sway her confidence.

Join us for the World Premiere of this new 90-second Why Didn’t I Think of That?® feature, Café Barcomi.

Jeni’s Splendid Ice Cream - April 11, 2011

While flavors like vanilla, cookie-dough, and rocky road may never go out of style, there’s no end to the possibilities when it comes to tickling taste buds. But… Riesling Poached Pear? Queen City Cayenne?

Startup Trends: Food Trucks - March 16, 2011

Location, location, location! What could be better than a business with the flexibility to always be at “the right place at the right time?”