January 24, 2017

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Schick

shaver

What they do:
Make and market electric razors

Inspiration:
In 1923, when Canadian Colonel Jacob Schick, was serving in Alaska, the mercury dipped to forty degrees below zero. There was no hot water, so every morning he and other soldiers had to lather up and trim their whiskers in frigid water. Schick thought there must be a better way to shave without water.

About the business:
Schick’s first electric razor consisted of a large, hand-held universal motor driving a remote cutting head via a flexible shaft. He patented it, but had to wait nearly a decade for an electric motor small enough to fit inside his hand-held device. In 1931, his first year of sales, Schick sold 3,000 electric razors. Within six years, sales approached 2 million.

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