January 22, 2017

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Here’s a guy who knew his market and combined two simple technologies to create a sound business.

Rick Alden saw it in London. Subway passengers struggling with two pairs of headphones – one for their MP3 players, one for their cell phones. He saw the same thing in Japan.

It gave him an idea. Why not headsets that work with both kinds of devices? Cell phones AND music players?

How simple is that?

The Skull Candy Portable Link, 2003.

Yet, nobody had it. A year later, Skullcandy Inc. was born. It introduced its first product, the Skullcandy Portable Link, at the 2003 International Consumer Electronics Show. The Link combined headphones with hands-free cellular technology.

Today, Skullcandy products include MP3 player-equipped devices like watches and helmets, backpacks with speakers, hands free technologies – even an app for mobile phones that promotes the Skullcandy lifestyle.

Skullcandy sells its product in more than 40 countries. And sponsors professional athletes in snowboarding, skiing, skateboarding, wakeboarding, motocross, and biking.  It also gives back through youth-oriented charities like Boarding for Breast Cancer.

Recent annual sales? Nearly $100 million dollars!

Rick Alden exemplifies one of the axioms featured on our websiteThink niche within a niche. Every industry has areas where needs aren’t adequately met.

The headphone industry needed products that worked with both cell phones and music players. Rick Alden gave it to them, with Skull Candy


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