This mobile app goes beyond finding restaurants. It helps you read menus, order carryout and pay your bill in advance by phone. It also made its inventor $400 million in just 6 months! The very lucrative story of Snapfinger.
What they do:
Automate the ordering of carryout food.
In 2009 when the economy took a dive, and 23% of all restaurants disappeared, Jim Garrett wanted to help surviving restaurants reach out to mobile customers.
About the business:
Garrett launched a mobile app called Snapfinger, which not only finds restaurants, it lets users select from menus, place orders, and even pay their bills wirelessly. In its first six months, the mobile app generated $10 million in takeout and delivery service. Today, Snapfinger has more than million users and generates $400 million in restaurant orders. It gets to keep a beefy 7% of that revenue.
In 2009 when the economy took a dive, and 23% of all restaurants disappeared – Jim Garrett was there to help surviving restaurants reach out to mobile consumers.
He launched an online app called Snapfinger – as in “Snap Your Fingers for Service.” It was the first online ordering platform for the restaurant industry. And the restaurant business hasn’t been the same since.
You may have used a mobile app to find the restaurants nearest you. Snapfinger does much the same for take-out food. It lets you select from restaurant menus, place orders – even pay the bill before you arrive to pick up your meal.
And millions are doing just that at over 28,000 restaurants around the country. It’s been a particular blessing for many conventional restaurants which had no way to compete with fast food drive-up windows.
Snapfinger’s menus are real-time. So if a restaurant is out of something, it won’t appear on the menu. And if orders are stacked up, it tells you that too.
How good is it? In its first six months, the mobile app generated $10 million in takeout and delivery sales for the nation’s restaurants.
Restaurateurs say two features in particular — Snapfinger’s Recommend and Up-sell features — are so good, that orders via Snapfinger generate 25% more revenue than those taken by conventional phone calls.
Today, Snapfinger has over 4-million users and $400 million in takeout business. The app is free for consumers. Restaurants pay for it, by giving Snapfinger a beefy 7% of their orders. A very tasty profit!
Jim Garrett exemplifies an axiom featured here on our website: Take the Tried and True and Make it New.
He automated ordering for carryout food, with Snapfinger!
Now why didn’t I think of that?