There are a lot of businesses that start out in the family kitchen. But not many make as much dough as this one.
Coming up how cookies are helping companies increase brand awareness.
When her family needed help, business executive Stephanie Vandergrift set aside a career to care for her mother and sister.
One day in her Dallas kitchen she got a big idea. Why not create special cookies with corporate logos? The kind she used to serve clients when she was an executive with AC Nielsen and Price Waterhouse?
In short order, she began experimenting with recipes. And when the time was right, she got an SBA loan and converted a family building into a commercial bakery.
The year was 1997.
Soon, Stephanie was hand-applying company logos to cookies, using an overhead projector as a guide. She sent out samples, got her first orders, and automated her process. That’s when corporate America started beating a path to her bakery door.
Today, companies like Exxon Mobil and Chase Bank, serve Stephanie’s Cookie Billboards. They get logos on their cookies, and Stephanie gets the dough.
Since opening her doors, Stephanie’s Premium Bakery has been baking up a storm. And not just for domestic customers – it’s shipping products worldwide. Recently Stephanie branched out, offering — among other things — “great taste, no guilt” treats: low-fat, no-sugar-added-muffins and no-sugar-added cookies. In Stephanie’s words, they’re so delicious, “you’d never know by their taste they were low fat.”
Stephanie Vandergrift exemplifies an axiom featured on our website thinkofthat.net: Think Tried and True and Make it New.
She helps companies put their names on the tip of the tongue with Cookie Billboards – cookies with corporate logos.
Now Why Didn’t I Think of That?