The Comfort Company

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Entrepreneur Spotlight: Insomnia Cookies

When Seth Berkowitz was a junior at the University of Pennsylvania, he started baking cookies for friends out of his dorm. Soon, he noticed a trend: students got hungry late at night and there wasn’t any delivery alternative to greasy and heavy food. Berkowitz wondered, “Why not hot cookies and milk – delivered to your door after midnight?”


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Entrepreneur Spotlight: Bright Feet Slippers

When inventor Doug Vick got up in the middle of the night and bumped into the bedpost, he wondered, “How many other people do this every night?”

So he invented high-quality double-lined fleece slippers with a weight sensor in the sole, a light sensor on the side, and an LED light in the toe.


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Podcast Episode #5: “Rethink Your Industry”

In the latest episode of the Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos sit down with thinkofthat.net blogger Benjamin Christopher and discuss the first of their Axioms For Entrepreneurs, “Re-think Your Industry.”

The Why Guys explore how companies like Netflix, Apple, Xerox, and General Motors were able to look at their industries, and their companies, in a new light.

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Entrepreneur Spotlight: Slinky

Richard James was working at a Philadelphia shipyard and was looking for a way to keep nautical instruments stable in rough seas. That’s when a torsion spring fell off the shelf. Richard watched the spring crawl down shelves, stacks of books and tabletops, and land upright on the floor. Suddenly, he had a great idea…


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Entrepreneur Spotlight: ManCan

Why do candles all have such “girly smells,” 14-year-old Hart Main asked his younger sister, who was selling the candles for a school fundraiser. Main thought why not have smells that guys would like, like fresh cut grass, bacon, sawdust and leather. So, with a $100 investment, and his heart set on buying a brand new bike, this young man invented a whole new kind of candle: the ManCan.


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What they do:
Sell gifts dedicated to memorializing the loss of a loved one.

Inspiration:
Looking for a suitable gift for her relative whose father had died, Renee Wood wanted something more personal than a flower and a card. Not finding what she wanted, she crafted a teardrop-shaped memorial pendant in Play-Doh® and took it to a silversmith to make into a necklace.

About the business:
A website dedicated to personalized gifts for someone in the grieving process.

Axioms:

Related Blog Stories:

Podcast Episode #5: “Rethink Your Industry” - January 13, 2012

In the latest episode of the Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos sit down with thinkofthat.net blogger Benjamin Christopher and discuss the first of their Axioms For Entrepreneurs, “Re-think Your Industry.”

The Why Guys explore how companies like Netflix, Apple, Xerox, and General Motors were able to look at their industries, and their companies, in a new light.

Amazon’s Fire Sale - November 23, 2011

Amazon.com Founder and CEO Jeff Bezos says that they’re “the only tech company with low margins.”

Low margins is an understatement. The company is losing money on every single Kindle Fire tablet they sell. But it’s all part of Jeff Bezos plan to conquer the Universe. He may or may not succeed, but one thing’s clear: With the Kindle Fire, he has single-handedly created a low-end tablet market where there was none, and for that reason alone, he’s about to change the tech industry forever.

On Steve Jobs - October 6, 2011

The tech world was shaken yesterday by the death of Apple Co-Founder Steve Jobs. He was 56. Jobs has been struggling with pancreatic cancer since the mid-2000′s. He officially resigned as Apple’s CEO this past August. The world has lost an icon. Much has been written about the man–his character, his business philosophy, his managerial style, his [...]

Tyming is Everything - September 16, 2011

It was 1999. Aspiring screenwriter John Brozek was poking around a new website called eBay, and what he found surprised him: Counterfeit Rolex Watches. Lots of them.

Podcast Episode 1: “Groupon” - July 18, 2011

How did a music major wind up founding the fastest growing start-up in history? In our very first Why Didn’t I Think of That? ® Podcast, Bob Smith and Greg Anastos look at the story of Andrew Mason and his tech start-up Groupon, an online daily deal service.