How do you make 25-million dollars selling one-of-a-kind creations? Let your customers design their own products. Hear how Threadless is re-inventing the T-Shirt business.
What they do:
Customer designed and voter-approved tee shirts, sold on-line.
About the business:
Visitors to threadless.com submit original tee-shirt designs, which are posted every week. Web viewers vote on their favorites, and winning designs are put on tee shirts. Designers get cash, gift certificates and the opportunity to win more. So far, every design printed on a tee shirt has sold out. Recent projected sales $25-$30 million.