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He’s not a Dad, but he’s a father of website focused on moms and their kids.

The online world is always talking about ways to monetize social media. But Guillaume Gauthereau seems to have come up with a formula.

Gauthereau has been in a number of businesses including pet-foods and luxury goods. In 2008 after spending years on airplanes, he decided to refocus his life. A year later, 2009, he launched Totsy.com a flash sales site to help busy mothers shop more efficiently.

In Gauthereau’ words, young mothers are super busy, with limited time to shop. And, he observes, “When you’re pregnant for the first time, you’re dealing with all new brands.” So Totsy.com’s focuses on products for new moms and baby & kid gear for youngsters up to 7. It prides itself on offering the best brands at rock bottom prices – sometimes as low as 90% off. But the sales don’t last long – a matter of hours. Totsy alerts members to them via email and twitter.

The company also employs social media — with a chief Mom officer who — along with Gauthereau — blogs and tweets on issues important to families. Totsy also claims to be carbon neutral, planting a tree every time a new customer buys a product.

So how has the unique focus worked? In just two years, Totsy grew to 115 employees with 2 million daily web visitors.

Gauthereau exemplifies one of our Business Axioms For EntrepreneursOpen your eyes to new trends. He’s blazing new trails by focusing on women facing the new issues of parenthood.

Totsy.com. Now why didn’t I think of that?

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