What they do:
Exercise Training Equipment.
Inspiration:
Randy Hetrick, a Navy Seal, was trying to find a way to stay in shape on covert missions. He hand-stitched some parachute webbing with stirrups at each end, attaching one end to a pole while holding onto the other, creating a pulley device for exercise.
About the business:
When Hetrick left the Navy Seals, he got an SBA loan, bought a used sewing machine for $50 and made a prototype. In 2005, he launched the TRX Suspension Trainer. Today, it's a $20 million dollar business.
What they do: Card decks shuffle workout routines to keep exercise interesting.
About: FitDeck was inspired by a 1990′s card game Phil Black and his college roommates played to make exercise interesting. Every shuffle of FitDeck cards creates a different workout. Today the cards are sold by online merchants like Amazon.com.
Sales: $8-10 Million.
How a flailing Florida football team led to the most popular sports drink of all time.
A couple weeks ago, I covered the story WIN Sports Detergent. A recent article on WIN brought to light a few new details that I thought I’d share with you.
Mark had a problem. He used moisture-wicking running clothes, but when it came to odor, the clothes seemed insusceptible to the charms of washing machines and even the most liberal doses of detergent.
Mark had a problem. He used moisture-wicking running clothes
Today, skateboarding is a 4.8 billion dollar industry. But it wasn’t always that way. Back in Hawk’s high school years, relatively few people knew or cared about the sport. But there was definitely an underground scene, with competitions, and prize money available to those with enough skill. Needless to say, Hawk had enough skill. In fact, he won so many skateboarding competitions that, by the time he was a senior in high school, he bought his own house.