January 24, 2017

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TRX

TRX

This Navy Seal used sewing skills to create a portable workout device for secret missions. Today it’s making him millions in civilian life.

Who knew sewing was a skill that Navy Seals learn for undercover missions?

Sewing comes in handy if you need to modify standard issue gear in the field.

So when Navy SEAL Randy Hetrick was trying to figure out a way to stay in shape on covert missions, he turned to his needle and thread. He hand-stitched together a few lengths of parachute webbing with stirrups at each end. Then he attached one end to a pole and held on to the other end, using it as a pulley device to exercise — using his own body weight as resistance.

FAI_Multimount_GolfSwing__0001-1024x768Hetrick took it with him everywhere, and soon, he and his fellow commandos were staying in peak condition on missions.

When Hetrick left the Navy SEALS, he got an MBA and decided his portable workout idea might have a future.

Hetrick bought a used sewing machine for 50-dollars and made a prototype. In 2005, he launched the TRX Suspension Trainer.

It works! The TRX Suspension Trainer is used by superstar athletes, like quarterback Drew Brees and swimmer Michael Phelps!

The product sells for about $150 and is already a $20 million business.

Randy Hetrick exemplifies one of our Axioms For Entrepreneurs: Pursue Your Passion


What they do:
Exercise Training Equipment.

Inspiration:
Randy Hetrick, a Navy Seal, was trying to find a way to stay in shape on covert missions. He hand-stitched some parachute webbing with stirrups at each end, attaching one end to a pole while holding onto the other, creating a pulley device for exercise.

About the business:
When Hetrick left the Navy Seals, he got an SBA loan, bought a used sewing machine for $50 and made a prototype. In 2005, he launched the TRX Suspension Trainer. Today, it’s a $20 million dollar business.

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