Utilikilts : Why Didn't I Think of That? ®

Utilikilts

Utilikilts

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Podcast Episode #4: “Utilikilts”

Searching for comfort from the heat, Steven Villegas altered a pair of army surplus pants into a legless skirt, optimized for the working man. He called it the “Utilikilt.” His utilitarian man-skirt quickly became a surprise hit with construction workers, bikers, and other unlikely customers. On the latest episode of The Why Didn’t I Think of That? ® Podcast, we put the spotlight on this up-and-coming entrepreneur.

The Why Guys speak with Villegas about his unique product on this week’s Why Didn’t I Think of That? Podcast.

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What they do:
Manufacture practical kilts for men, made from heavy-duty materials, with pockets for screwdrivers, hammers, and other tools.

Inspiration:
Searching for comfort from the heat, Steven Villegas altered a pair of army surplus pants into a legless skirt.

About the business:
Sells kilts to buyers on four continents, via the web, and a single brick & mortar store in Seattle. Sales: $2.5 Million.

Axioms:

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Searching for comfort from the heat, Steven Villegas altered a pair of army surplus pants into a legless skirt, optimized for the working man. He called it the “Utilikilt.” His utilitarian man-skirt quickly became a surprise hit with construction workers, bikers, and other unlikely customers. On the latest episode of The Why Didn’t I Think of That? ® Podcast, we put the spotlight on this up-and-coming entrepreneur.

The Why Guys speak with Villegas about his unique product on this week’s Why Didn’t I Think of That? Podcast.

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