December 6, 2016

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Utilikilts

Utilikilts

Imagine, kilts – made from Army Surplus Pants!

Who would have thought that one of the newest trends in men’s fashion would be kilts? Not the plaid ceremonial kilts of Scotland – but a more utilitarian kilt. A kilt that men can use on the job — with pockets for hammers, screwdrivers, phones, blackberries – whatever tools a guy needs.

In fact the clothing item is the “Utilikilt.”

This is the story of Steven Villegas, a renaissance kind of guy. Seeking relief from the heat back in 1999, Steven Villegas wanted a kilt – a more open air type of apparel than a pair of shorts or trousers.

Problem was, most kilts were made of wool. And we all know how wool holds in heat.

So Villegas got a pair of army surplus pants and turned them into a kilt. A utility-kilt – with pockets for hammers, screwdrivers and other tools.

It got a lot of compliments. And a lot of requests from buddies who wanted a kilt for themselves!

So in April 2000, Villegas started selling his homemade kilts at Seattle’s outdoor market. They caught on. And today, customers around the world buy Utilikilts online.

From the looks of his website, he’s fostered a cult of kilt evangelists who look and act a lot like Harley-Davidson motorcycle enthusiasts. No kidding, many create their own TV commercials and post them on his site.

Today Villegas sells util-kilts in multiple designs, including denim and leather. In more than 13 years, he’s sold more than 100,000 kilts, with sales topping $2.5 million dollars.

What a phenomenon. Who knew so many guys needed an updraft?

Steven Villegas exemplifies one of the axioms featured on our websiteThink Unique. Go entirely against the grain.  He’s certainly done that.

Utility Kilts, made from Army surplus pants. Now, Why Didn’t I Think of That?

Podcast Episode #4: “Utilikilts”

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