February 25, 2017

Latest Stories:

Brain Sentry -

Thursday, September 3, 2015

The Chicago Bears -

Tuesday, September 1, 2015

SpaceX -

Wednesday, August 26, 2015

Duncan YoYo -

Tuesday, June 9, 2015

The Childproof Container -

Tuesday, May 12, 2015

Dick’s Sporting Goods -

Thursday, February 26, 2015

Smule -

Thursday, February 5, 2015

Ernest Holmes Towing -

Thursday, February 5, 2015

Deep River Snacks -

Thursday, January 29, 2015

7-Eleven -

Wednesday, January 28, 2015

Weed Eater -

Wednesday, January 14, 2015

Fleurville -

Sunday, January 4, 2015

Green Screen Animals -

Thursday, January 1, 2015


Tuesday, December 30, 2014

Birds Eye Frozen Foods -

Tuesday, December 30, 2014

Entrepreneur Spotlight: Izze Beverage Co. -

Monday, December 8, 2014

Izze Beverage Company -

Thursday, December 4, 2014

CuteTools -

Thursday, December 4, 2014

NCR Cash Registers -

Wednesday, December 3, 2014

David Barton Gym -

Monday, December 1, 2014

Vegetation Solutions


You could say this entrepreneur is the “digestion-rental” business. His company clears away weeds and unwanted vegetation – using goats. Hundreds of them! The pesticide-free success story of Vegetation Solutions.

In 2008, 23-year old Wisconsinite Ben Robel got himself some goats and decided on a different kind of livelihood. He wanted to give up 9 to 5. But now, he says he’s doing 24/7.

Robel created Vegetation Solutions – a business that rents out goats to clear fields or eat away invasive plant species. It’s literally a growing field, and it’s becoming popular in the Midwest.

EPSON DSC pictureWhy mess with toxic herbicides when you can go green and watch goats eat away your garlic mustard? It turns out goats will eat anything. Well, not literally anything. They don’t care much for grass or walnut trees – but almost everything else is fair game. And they eat everything from Buckthorn to Thistle.

The reason, says Robel, is that goats have a large liver that lets them better tolerate toxins. So they can enjoy wide variety of trees and shrubs – including dogwood, blackberry, elm, basswood, honeysuckle and prickly ash. Plus invasive weeds such as garlic mustard and wild parsnip.

In fact they chomp down 5% of their body weight every day! And goats are great employees too. They’re quiet, they go where machines can’t go, and they don’t call in sick!


Robel’s all-green business is focused on natural vegetation management through controlled grazing, and customers range from private landowners to government agencies to utility companies.

Customers love watching his goats clear their land — one mouthful at a time. A herd of 23 goats can clear about 5 acres in a week! And Robel barely keeps up with demand. In five years he’s gone from two goats to 150. He also rents out Katahdin sheep and lambs as well.

Recently the Justin Trails Resort in Sparta, WI hired Robel’s employees to clear unwanted vegetation from its 208 acre property. The goats did their job well, as their 28-year-old boss strategically herded them from sector to sector, using yards of flexible, solar-powered electric fencing. Since Justin Trails is certified organic, Robel’s all-natural methods fit the resort’s needs perfectly. So did the manure his employees left behind when the job was done.

Ben Robel exemplifies a Why Didn’t I Think of That?® Axiom:  Think Unique. Go intentionally against the grain.

Vegetation Solutions: Better Living through goat rentals.

Now Why Didn’t I Think of That?

Related Posts: