Pandora - Why Didn't I Think of That?

Pandora

Founded:

2000

What they do:	Offers personalized internet radio service based on customers’ individual musical tastes.
Inspiration:	Tim Westergren used his computer skills and a love of music to create software that scientifically maps a song's musical qualities.
About the business:	Musician-analysts catalog songs by 400 attributes. Web listeners type in the names of their favorites and software selects other music with similar characteristics. Revenue over $20 million.
Axiom(s) exemplified:	Re-think an industry. Apply new technology to an existing business.
Website:	http://www.pandora.com

'en-tre-pre-'neur

One who assumes the risk of starting, building and managing a business or enterprise.