Reel Smart - Why Didn't I Think of That?

Reel Smart

Founded:

2001

What they do:	Water powered, no crank, self-winding hose reel.
Inspiration:	The invention of a water-powered engine with no particular application.
About the business:	With a little water pressure, Reel Smart winds up garden hoses automatically. Within six years, sales were $23 million.
Axiom(s) exemplified:	Apply new technology to an existing product. Add on to an old product to make it more effective.
Website:	http://www.nocrank.com

'en-tre-pre-'neur

One who assumes the risk of starting, building and managing a business or enterprise.